Frito-Lay Rebrand
The original Frito-Lay brand is filled with greasy, processed foods. I wanted to create a healthier version of Frito-Lay. That is how I decided on making Frito-Lay vegan. The color inspiration came from the vegan flag where the colors represent the habitats of animals. Green, blue and white represent the land, sea and sky. The mock-up ideas chosen were to represent foods that the original Frito-Lay produces and what they would look like redesigned and with the vegan version logo placed on them.
Brand Guideline
The one page brand guideline includes the acceptable and unacceptable logo variations, the brand colors, logo fonts, and the different deliverables where the logo would be displayed.
Deliverables
The deliverables that I chose to represent within the brand guideline were a chip bag, chocolate chip cookies, and chip dip. These are all popular items that people already buy from Frito-Lay, but I went in and gave them a more natural and healthy look to them.
