Fire and Earth
This project was logo focused. I started by coming up with thumbnail sketches and then moved the best one into Adobe Illustrator and vectored it out with different color variations. The design for the logo connects the F and E resembling the connection between the two that create a beautiful masterpiece. From the clay of earth to the fire of the kiln. To go along with the logo I also created a Social Media post. It is a simple image with the logo at the bottom corner blending in with the background but peaking out just enough to show consumers what the brand is.
Logo Variations and Color Palette
This is the finalized logo with all of the color variations. At the bottom are the brands colors. They are all colors related to different shades of clay and dirt.
Social Media Post
This social media post has a person spinning clay on the wheel with the logo peaking out at the bottom. The colors of the post are all cohesive and warm. It makes consumers feel invited and happy.
